Gucci Collabs With Toy Brand Superplastic To Drop SUPERGUCCI NFTs In February

Rachel Soh
January 25, 2022
10 mins read

It’s exciting how luxury brands are now slowly entering the crypto space. Italian luxury fashion brand, Gucci, is making its way into Web 3 with the upcoming drop of 10 non-fungible tokens (NFT) called SUPERGUCCI, starting February 1.

The Gucci team is partnering with leading creator of animated celebrities, limited-edition vinyl toys, and digital collectibles Superplastic to unveil SuperGucci, a three-part drop including NFTs and ceramic artworks.

gm, the House is delighted to announce its launch on @discord through its experimental space, Vault, as a place to foster open conversations with the community about what’s next in the metaverse. Join at https://t.co/JPSTCUUgT0 #GucciVault pic.twitter.com/qAly1FEN9D
— gucci (@gucci) January 21, 2022

SUPERGUCCI NFT

SUPERGUCCI is a bespoke three part series. It will be the first NFT project of Gucci Vault. The NFT is co-designed by Alessandro Michele, Gucci’s appointed creative director, together with Superplastic’s synthetic artists Janky & Guggimon. Each NFT will be given away with a ceramic sculpture handmade in Italy.

Each NFT incorporates classic Gucci patterns, and comes with an exclusive 8-inch tall white ceramic SUPERGUCCI SuperJanky sculpture, hand-crafted by Gucci’s own ceramicists in Italy, limited to 250 pieces.

About Superplastic

Superplastic is the world’s top creator of animated celebs, vinyl toys, digital collectibles or NFTs through the Winklevoss-owned Nifty Gateway. The company launched in 2018 by Kidrobot founder Paul Budnitz and has sold millions of dollars in designer toys and apparel based on characters Janky & Guggimon, Dayzee & Staxx, Kranky, ShüDog.

Its current investors range from Craft Ventures, GV and Betaworks, to Galaxy Digital, Jared Leto, Scott Belsky and Justin Timberlake.

Digital Gucci bag sold for ~US$4,000

Also, last August 2021, a digital version of Gucci’s “Dionysus” bag was sold on Roblox higher than it’s original “physical” price by 20%. The digital version of the bag was sold for about US$4,115 in comparison to it’s in-store retail price US$3,400.

A Gucci bag in Roblox resold for 350,000 Robux or roughly $4,115. The same purse IRL costs $3,400.

Remember: this Roblox purse is not an NFT and thus has no value/use/transferability outside the Roblox world-yet it's worth more than the physical one.

Watch this space. pic.twitter.com/m4WjfC1Eq1
— Alexis Ohanian.eth 7️⃣7️⃣6️⃣ (@alexisohanian) May 24, 2021

Reddit co-founder and VC investor Alexis Ohanian points out, “Remember: this Roblox purse is not an NFT and thus has no value/use/transferability outside the Roblox world – yet it’s worth more than the physical one.”

Featured Image Credit: Gucci

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