Gucci Collabs With Toy Brand Superplastic To Drop SUPERGUCCI NFTs In February

It's exciting how luxury brands are now slowly entering the crypto space. Italian luxury fashion brand, Gucci, is making its way into Web 3 with the upcoming drop of 10 non-fungible tokens (NFT) called SUPERGUCCI, starting February 1.  

The Gucci team is partnering with leading creator of animated celebrities, limited-edition vinyl toys, and digital collectibles Superplastic to unveil SuperGucci, a three-part drop including NFTs and ceramic artworks.

https://twitter.com/gucci/status/1484590616080224259?s=20

SUPERGUCCI NFT

SUPERGUCCI is a bespoke three part series. It will be the first NFT project of Gucci Vault. The NFT is co-designed by Alessandro Michele, Gucci's appointed creative director, together with Superplastic's synthetic artists Janky & Guggimon. Each NFT will be given away with a ceramic sculpture handmade in Italy.  

Each NFT incorporates classic Gucci patterns, and comes with an exclusive 8-inch tall white ceramic SUPERGUCCI SuperJanky sculpture, hand-crafted by Gucci’s own ceramicists in Italy, limited to 250 pieces.

https://www.youtube.com/watch?v=I9AdFz7EuDU

About Superplastic

Image Credit: Superplastic

Superplastic is the world's top creator of animated celebs, vinyl toys, digital collectibles or NFTs through the Winklevoss-owned Nifty Gateway. The company launched in 2018 by Kidrobot founder Paul Budnitz and has sold millions of dollars in designer toys and apparel based on characters Janky & Guggimon, Dayzee & Staxx, Kranky, ShüDog.

Its current investors range from Craft Ventures, GV and Betaworks, to Galaxy Digital, Jared Leto, Scott Belsky and Justin Timberlake.

Digital Gucci bag sold for ~US$4,000

Also, last August 2021, a digital version of Gucci's "Dionysus" bag was sold on Roblox higher than it's original "physical" price by 20%. The digital version of the bag was sold for about US$4,115 in comparison to it's in-store retail price US$3,400.

https://twitter.com/alexisohanian/status/1396869330877526021?s=20

Reddit co-founder and VC investor Alexis Ohanian points out, “Remember: this Roblox purse is not an NFT and thus has no value/use/transferability outside the Roblox world – yet it's worth more than the physical one.”

Featured Image Credit: Gucci

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