Something Is Brewing! Starbucks Is Building Its NFT-Based Loyalty Program on Polygon

The largest coffeehouse chain, Starbucks, just officially announced its new NFT-based loyalty program built on the Polygon blockchain.

Image Credit: Starbucks

The company's Starbucks Odyssey is set to launch later this year and it is a loyalty program that allows customers to earn a broader set of rewards and immersive experiences.

The perks from Starbucks Odyessy go beyond what customers can earn from the traditional reward system. Points earned in Starbucks Odyessy could be translated into experiences like a virtual espresso martini-making class or access to unique merchandise.

The program will include challenges where users can earn NFTs by completing them. It will be a mix of games, challenges and quests. Some challenges are unique as they will link directly to the customer's behaviour.

The waitlist is out and you can join it using this link.

Do note that this experience is only open to Starbucks Rewards members and Starbucks partners (employees) in the United States.

Polygon partnership team is on fire

https://twitter.com/polygonstudios/status/1556331551759032321

Polygon’s partnership team is on a roll. News of Polygon partnerships are popping out every other day and it is not stopping.

They have been getting a number of big partnerships from the Disney accelerator program to Liverpool Football Club’s NFT collection.

Polygon also teamed up with Daimler South East Asia, a subsidiary of Mercedes-Benz Group, to announce a blockchain-based data sharing platform.

With so many big partnerships, Polygon is poised to dominate as the number one layer 2 scaling solution.

At the time of writing, $MATIC is trading at $0.92, up 3% in the last 24 hours.

[Editor’s Note: This article does not represent financial advice. Please do your own research before investing.]

Featured Image Credit: Chain Debrief

Also Read: Coca-Cola Partners With Polygon To Launch Generative NFT Collectible